About the branding archetypes!
There are 12 different branding archetypes. Your highest scoring type is known as your signature archetype & the next highest scoring is your influencing archetype - those are the only two that matter - ignore the rest!
Having a combination of two different archetypes, instead of just one is so important because it allows you to get a more '3D' feel for your branding and also really gives you an incredible insight into how you to easily set yourself apart from your competitors!
For example a Money Breakthrough coach with a signature archetype of Nurturer and an influencing archetype of Alchemist (my own personal combination!) would offer clients a very different experience compared to the same type of coach with the same signature archetype of Nurturer and different influencing type of say, Ruler or Maverick ...or two completely different archetypes altogether!
When you recognise the unique edge you have through knowledge of your archetypes, you can easily attract ideal customers who are a perfect fit for you & your business!
Got a tie for your highest or second highest archetype? The best way to resolve that is with the tie-resolving question that I only share with my coaching clients! In the meantime - have a read about each of the types that have tied for you & see which one feels more right for you!
The below gives you a brief introduction on each of the types - there's so much more I can share with you such as your archetype strengths and challenges and also insights into who your ideal clients are.
If you'd like to find out more how you can learn more about your own Branding Archetypes (I really do have soooo much more to share with you about them!!) take a look at my coaching packages here & get in touch if you'd like to work with me!
Email me if you've got any questions [email protected],
Have fun!
Having a combination of two different archetypes, instead of just one is so important because it allows you to get a more '3D' feel for your branding and also really gives you an incredible insight into how you to easily set yourself apart from your competitors!
For example a Money Breakthrough coach with a signature archetype of Nurturer and an influencing archetype of Alchemist (my own personal combination!) would offer clients a very different experience compared to the same type of coach with the same signature archetype of Nurturer and different influencing type of say, Ruler or Maverick ...or two completely different archetypes altogether!
When you recognise the unique edge you have through knowledge of your archetypes, you can easily attract ideal customers who are a perfect fit for you & your business!
Got a tie for your highest or second highest archetype? The best way to resolve that is with the tie-resolving question that I only share with my coaching clients! In the meantime - have a read about each of the types that have tied for you & see which one feels more right for you!
The below gives you a brief introduction on each of the types - there's so much more I can share with you such as your archetype strengths and challenges and also insights into who your ideal clients are.
If you'd like to find out more how you can learn more about your own Branding Archetypes (I really do have soooo much more to share with you about them!!) take a look at my coaching packages here & get in touch if you'd like to work with me!
Email me if you've got any questions [email protected],
Have fun!
Nikki x
Ruler
The Ruler is about creating order, peace and prosperity. The essence of a ruler brand is about empowering themselves & others and is about projecting a personality of being in-charge, confident & inspiring.
Rulers are also known as leader, boss, queen, director and role model
Your clients are those who want to feel secure, get organised and feel what they need has already been thought out for them - by you. They want things to get under control and to feel a sense of mastery. You appeal to their desire to feel significant and important, and they want a leader who is someone they can trust, admire and be inspired by.
Rulers are also known as leader, boss, queen, director and role model
Your clients are those who want to feel secure, get organised and feel what they need has already been thought out for them - by you. They want things to get under control and to feel a sense of mastery. You appeal to their desire to feel significant and important, and they want a leader who is someone they can trust, admire and be inspired by.
Romantic
The romantic is about deepening intimate connections. The essence of a romantic brand is about finding and giving love and is about projecting a personality of being sensual, sensory and intimate
Romantics are also known as companion, lover, hedonist, partner and goddess
Your clients are those who are craving a deeper sensory experience & heartfelt connection. They desire to feel loved and special and they want to be romanced. They love secrets, flirting and attention. They crave feeling they are the centre of your world and are often willing to pay a premium for this type of specialness.
Romantics are also known as companion, lover, hedonist, partner and goddess
Your clients are those who are craving a deeper sensory experience & heartfelt connection. They desire to feel loved and special and they want to be romanced. They love secrets, flirting and attention. They crave feeling they are the centre of your world and are often willing to pay a premium for this type of specialness.
Alchemist
The Alchemist is about making dreams come true. The essence of an alchemist brand is about creating amazing change and is about projecting a personality of being magical, transformational and intuitive
Alchemists are also known as visionary, catalyst, magician, illuminator and scientist
Your clients are those who desire something in their lives to be magically transformed. They crave change in areas important to them and want you to make it easy for them to reach their goal. This is the essence of making change feel magical. They love anything that feels new or amazing, and are attracted to things mystical or ancient in origin.
Alchemists are also known as visionary, catalyst, magician, illuminator and scientist
Your clients are those who desire something in their lives to be magically transformed. They crave change in areas important to them and want you to make it easy for them to reach their goal. This is the essence of making change feel magical. They love anything that feels new or amazing, and are attracted to things mystical or ancient in origin.
Explorer
The Explorer is about discovering deep fulfilment, freedom and authenticity. The essence of an explorer brand is about searching for authentic meaning and is about projecting a personality of being ambitious, unique and authentic
Explorers are also known as leader, innovator, individualist, pioneer and seeker
Your clients are those who want to feel free and true to themselves. They crave creating their unique mark on the world and look to you for tools and solutions to help them reach this highly personal goal. They want to feel unique and special.
Explorers are also known as leader, innovator, individualist, pioneer and seeker
Your clients are those who want to feel free and true to themselves. They crave creating their unique mark on the world and look to you for tools and solutions to help them reach this highly personal goal. They want to feel unique and special.
Nurturer
The Nurturer is about caring for, nourishing and protecting our mind, body and soul. The essence of a nurturer brand is about creating meaning by caring for others and is about projecting a personality of being heart-centered, giving and trustworthy
Nurturers are also known as supporter, care giver, angel, guardian and protector
Your clients are those who desire to feel cared for, protected or comforted. They crave safety both physical and emotional. They want to feel valued, appreciated and accepted as they are. You are a safe haven for them.
Nurturers are also known as supporter, care giver, angel, guardian and protector
Your clients are those who desire to feel cared for, protected or comforted. They crave safety both physical and emotional. They want to feel valued, appreciated and accepted as they are. You are a safe haven for them.
Innocent
The Innocent is about making us new again. The essence of an innocent brand is about renewing our faith and is about projecting a personality of being pure, trusting and wondrous
Innocents are also known as idealist, dreamer, believer, child and optimist
Your clients are those who desire to escape to something simpler, better or gentler. They love feeling a childlike wonder. They love feeling sentimental or even wistful for days gone by. They desire relinquishing all responsibility for at least a brief period of time. They crave feeling fresh, renewed and made new again.
Innocents are also known as idealist, dreamer, believer, child and optimist
Your clients are those who desire to escape to something simpler, better or gentler. They love feeling a childlike wonder. They love feeling sentimental or even wistful for days gone by. They desire relinquishing all responsibility for at least a brief period of time. They crave feeling fresh, renewed and made new again.
Artist
The Artist is about confidently honouring self-expression. The essence of an artist brand is about craving self-expression and is about projecting a personality of being creative, imaginative and non-conformist.
Artists are also known as originator, creator, dreamer, inventor and innovator
Your clients are those who are looking for their inner creator to be awakened. They desire reinvention and want to feel the thrill of putting their unique stamp on something. They desire to feel self-expressed and valued as an individual. Your clients may not have the inventive skills or abilities but they want to be involved in the process of creating or customising something just for them.
Artists are also known as originator, creator, dreamer, inventor and innovator
Your clients are those who are looking for their inner creator to be awakened. They desire reinvention and want to feel the thrill of putting their unique stamp on something. They desire to feel self-expressed and valued as an individual. Your clients may not have the inventive skills or abilities but they want to be involved in the process of creating or customising something just for them.
Sage
The Sage is about discovering the truth and sharing wisdom. The essence of a sage brand is about seeking to understand the world around us and is about projecting a personality of being clear, questioning and understanding
Sages are also known as shaman, oracle, wise woman, guide and mentor
Your clients are those who desire information they can trust and believe. They crave receiving information, then making up their own mind. They want to feel validated and that their opinions are respected. they value empathy and want to know you've been in their shoes so they can learn the steps you took to go from struggle to success.
Sages are also known as shaman, oracle, wise woman, guide and mentor
Your clients are those who desire information they can trust and believe. They crave receiving information, then making up their own mind. They want to feel validated and that their opinions are respected. they value empathy and want to know you've been in their shoes so they can learn the steps you took to go from struggle to success.
Hero
The Hero is about achieving grace by triumphing over adversity. The essence of a hero brand is about taking courageous action and is about projecting a personality of being courageous, unwavering and inspiring.
Heros are also known as heroine, warrior, rescuer, protector and champion
Your clients are those who want to be championed to better their best. They want to be saved from struggle or difficulties and will often seek you out when they feel most vulnerable. They crave feeling protected by your strength and toughness. They want to feel the thrill and victory of achievement.
Heros are also known as heroine, warrior, rescuer, protector and champion
Your clients are those who want to be championed to better their best. They want to be saved from struggle or difficulties and will often seek you out when they feel most vulnerable. They crave feeling protected by your strength and toughness. They want to feel the thrill and victory of achievement.
Humanitarian
The Humanitarian is about speaking up for the common man / woman. The essence of a humanitarian brand is about being ok just as you are and is about projecting a personality of equality, belonging and everyone matters
Humanitarians are also known as advocate, citizen, neighbour, friend and everyman / woman
Your clients are those who desire to feel a sense of belonging, just as they are. They crave friendship, connection and value everyday honest qualities over elite status. They want to feel allegiance and love showing their affiliation by wearing clothes or symbols that represent their association with a brand or team.
Humanitarians are also known as advocate, citizen, neighbour, friend and everyman / woman
Your clients are those who desire to feel a sense of belonging, just as they are. They crave friendship, connection and value everyday honest qualities over elite status. They want to feel allegiance and love showing their affiliation by wearing clothes or symbols that represent their association with a brand or team.
Maverick
The Maverick is about challenging the world as we know it. The essence of a maverick brand is about breaking the rules and is about projecting a personality of being game changing, disruptive and rule breaking
Mavericks are also known as outlaw, rebel, misfit, wild one and badass!
Your clients are those who want to feel free, rebellious or bad - even if just temporarily. They desire to stand out from the crowd or to be part of a cause in a revolutionary way. They want to leave responsibility behind (even if just for the weekend). You appeal to their desire to stop conforming.
Mavericks are also known as outlaw, rebel, misfit, wild one and badass!
Your clients are those who want to feel free, rebellious or bad - even if just temporarily. They desire to stand out from the crowd or to be part of a cause in a revolutionary way. They want to leave responsibility behind (even if just for the weekend). You appeal to their desire to stop conforming.
Jester
The jester is about offering a different perspective. The essence of a jester brand is about lightening up life and is about projecting a personality of being fun, clever and lighthearted.
Jesters are also known as joker, clown, entertainer, comedian and prankster
Your clients are those who desire to have fun and escape everyday issues. They love to laugh, desire variety and are always looking for novelty. They want to be surprised and love seeing how silly others can be. They want you to help them tap into their youthful, playful side and love to feel a little naughty.
Jesters are also known as joker, clown, entertainer, comedian and prankster
Your clients are those who desire to have fun and escape everyday issues. They love to laugh, desire variety and are always looking for novelty. They want to be surprised and love seeing how silly others can be. They want you to help them tap into their youthful, playful side and love to feel a little naughty.